Passenger Centricity Workshops

Passenger Centricity Workshops

Innovation in the airline Passenger Experience is largely driven by today's rapid developments in personal devices, connectivity and 'big data'. Always connected travelers and rapidly evolving technology create huge incentive for airlines to come up with innovative products and services.

Airline executives continuously face the challenge to keep up with and to interpret the latest digital trends and innovations, and then translate these into a product and service innovation to improve customer experience.

In close collaboration with our industry partner AirlineTrends, we  offer our services to start or further your passenger experience innovation journey.

Our Passenger Experience Innovation workshop educates and inspires airline management, (the team and other stakeholders) with the latest trends and concepts in the industry. We provide a platform to ideate and co-create digitally-enabled products and services as building blocks for  business plans and a digital innovation roadmap.

Our workshops are highly interactive, action-based and offer ample opportunity for inspiration, creativity, reflection and discussion.

 

TRENDS
Inspiration

The workshop starts with an inspiration session, delving into the big picture of how customer expectations and the nature of airline-customer interactions has changed. We then make these trends REAL by highlighting a large number of recent passenger experience innovations from airlines around the world.

Schipholairport
BoardingNorwegian
CONCEPTS
Ideation & Co-creation

During the core of the ideation and co-creation phase the workshop participants are divided into teams to build and present ideas and concepts. After the workshop, all results are consolidated.

CUSTOMER JOURNEY
Workshop Themes
  • Personal Devices as Digital Travel Companions
  • Ancillary Innovation: Airlines as Retailers
  • Empowering Connected Crew and Agents
  • Pro-Active Service Recovery
  • Differentiating the Premium Passenger Experience
  • IFE: From In-Flight Entertainment to In-Flight Engagement
  • The Connected Cabin
  • Personal Devices as Digital Travel Companions
  • Ancillary Innovation: Airlines as Retailers
  • Empowering Connected Crew and Agents
  • Pro-Active Service Recovery
  • Differentiating the Premium Passenger Experience
  • IFE: From In-Flight Entertainment to In-Flight Engagement
  • The Connected Cabin
InflightKLM1
airportpassageriswit
RESULTS
Workshop Benefits
  • Tangible starting point for your innovation journey
  • Be inspired and understand and interpret the underlying trends
  • Generated concise ideas and concepts as building blocks for your innovation roadmap
  • Boosts creativity and collaboration of your team and other key stakeholders
Strategice Business Transformation
Achieve Operational Excellence